How Hospices Can Effectively Rebrand
Hospice News
OCTOBER 30, 2023
A rising number of hospices have undergone name changes in recent years, prompting many to consider the elements of an effective rebranding strategy. As hospices nationwide develop new services to engage patients further upstream, some are rebranding to reflect their expanded scope and to avoid the word “hospice” in their company names, hoping to ameliorate patients’ anxiety about end-of-life care.
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